Sales & Business Development Resume Keywords

38+ keywords • 2 roles • Updated April 2026

Keywords for sales, account management, and business development roles.

What are the best keywords for a sales resume?

Must-have sales resume keywords for 2026: Salesforce, Pipeline Management, LinkedIn Sales Navigator, Quota Attainment, Lead Generation, Solution Selling, Account Planning, and Revenue Growth. For account managers, add Net Revenue Retention, Churn Prevention, and Customer Success. Always include revenue numbers: "Generated $4.5M in net-new revenue, exceeding quota by 135%" or "Retained 98% of managed accounts valued at $15M+ annually." Certifications: Salesforce Certified, HubSpot Sales.

KEY:Hard SkillsSoft SkillsATS KeywordsCertifications

Sales Executive

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Hard Skills (8)

SalesforceHubSpot CRMPipeline ManagementOutreachLinkedIn Sales NavigatorCold CallingContract NegotiationSales Forecasting

Soft Skills (5)

PersuasionRelationship BuildingActive ListeningResilienceCompetitive Drive

ATS Match Keywords (7)

Quota AttainmentLead GenerationSolution SellingAccount PlanningRevenue GrowthSales EnablementB2B Sales

Certifications (2)

Salesforce Certified AdministratorHubSpot Sales

Power Action Verbs

Generated

Generated $4.5M in net-new revenue, exceeding quota by 135% in FY2025

Closed

Closed enterprise deals averaging $500K+ ACV with Fortune 500 clients

Expanded

Expanded key account portfolio from $2M to $8M ARR through upsell strategies

Account Manager

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Hard Skills (7)

CRM ManagementAccount PlanningContract RenewalUpsellingCross-sellingClient PresentationsRevenue Forecasting

Soft Skills (5)

Relationship ManagementProblem SolvingEmpathyCommunicationStrategic Thinking

ATS Match Keywords (6)

Customer SuccessNet Revenue RetentionChurn PreventionQBRCustomer SatisfactionRenewal Management

Certifications (1)

CSAM (Certified Strategic Account Manager)

Power Action Verbs

Retained

Retained 98% of managed accounts valued at $15M+ annually

Grew

Grew account revenue by 40% YoY through strategic upsell and cross-sell initiatives

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